Every. Last. Drop
Fruity Towels is all about making it easy to lead a more active lifestyle. Get outside more, jam-pack the diary and see the world. With striking designs; some simple innovations; and a new type of microfiber, we're here to make life that little bit sweeter for all of you Adventure-Seekers, Yoga Junkies, Beach Bums and Sun-Worshippers.
Minimise without compromise
Whether it's making it easier for you to cram your weekend away into your hand luggage, take the kids to the beach, or fit your gym kit into your work bag; Fruity Towels is here to help you soak up every last drop that life has to offer. Our cutting edge waffle microfiber and innovative design details all work together to provide you with the best tools to do the most.
It's a family thing
"Get off the sofa and get outside" - great advice in general and the sort of weekly pep talks Matt, Lucy and Alice grew up receiving from their wonderful Mum. The three of us saw huge potential in this travel essential in 2016 and we couldn't be happier to welcome you to the Fruity Towels family.